‘'La mémoire de l'intime' - 150 years PrimaDonna’

‘La mémoire de l’intime’ celebrates 150 years of craftsmanship at PrimaDonna, the lingerie brand for curvaceous women. An exhibition that immerses us in past and present, and gives us a glimpse into the future, of a Belgian family firm that started out in Schellebelle making corsets.

PrimaDonna is an adept at harnessing the seductive power of graceful curves and large cups. So much is clear from the selection of elegant lingerie from 1865 to the present day. Always true to the centuries-old beauty ideal embraced by PrimaDonna, as embodied by the Venus de Milo.

Entrepreneurial spirit, audacity and an innovative mindset are central to the brand, as shown in every facet of this exhibition. And it is still that eye for detail and quality, together with the unique craftsmanship, that links past and present and will continue to set the tone well into the future.